Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
An icon like Tiffany & Co., the final word in luxury goods for 180 years and counting, might not seem to need business pointers from anyone. But it turns out that when it comes to mobile, at least, the famous brand has learned a great deal in recent years—in part from watching its competitors.
This frank admission came from Catherine Lacaze, Tiffany’s vp of North American marketing, speaking at an Advertising Week panel on Tuesday afternoon.
In a far-ranging discussion, Lacaze spoke of Tiffany & Co.’s