The Big Game

What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy

Sick burns can only take you so far

Agencies are focusing more on pre- and post-game social strategies. Getty Images

By Patrick Coffee

February 5, 2018

Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound?

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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