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If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice"). Julian Tuwin, the Polish poet, wrote: "Success—something your friends will never forgive you."
There is definitely a creative caste system. Though the hierarchy has shifted in recent years, for eons it went something like this: Theatre people looked down on the film business.
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