What Influencers Look for in Brand Deals

Creators share how they sort through all the pitches to make the right business choices

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A few years ago, the word “influencer” meant something pretty different than what it represents today. In 2016, the Instagram-focused social media consumer probably pictured a wealthy ex-Bachelor contestant who took beach photos in a personalized floppy hat and sponsored weight loss tea. But in 2021, the creator economy has evolved to encompass a more relatable, diverse population.

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