Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity

She's hosting a panel in Cannes on how gender roles are changing

Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is changing. How exactly that change will come about, what masculinity will look like, what it means for gender and what marketers need to know to keep up is what Popcorn will dig into during a panel on June 18 in the Palais.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.