What Ever Happened to Netscape?

Catching up with 3 of the biggest dot-com players from the '90s

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Silicon Valley has always had sky-high ambitions—and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom’s most prominent companies: Netscape, Pixelon and theglobe.com. 

Netscape

Industry watchers say Netscape died with its acquisition by AOL for $4.2 billion in 1999 (chronicled in the National Geographic series Valley of the Boom). But the Navigator browser limped along for the next decade, dropping from its mighty 90 percent market share to less than 1 percent.

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This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.