What Does a Belly on Legs Do When It Goes on Holiday to Vienna?

The tourism campaign aims to promote the city's culture of indulgence

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In a surrealist move, the city of Vienna is the destination for a walking stomach that is looking to treat itself on a mission of self-discovery in a tourism campaign like no other.

“Belly” has been released by the Vienna Tourist Board. At almost six minutes long, this is a short film rather than an ad, which features a belly on legs who leaves his human after feeling neglected and unwanted. The lead character, wearing a large blue beanie hat, writes to his former owner as the audience sees him tour the sites and experiences the city has to offer.

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