What Do These Real People Think of Ads Starring Real People?

'Adweek' put three marketing campaigns to the test

Brands have been rethinking their use of costly celebrity endorsements in light of the soft economy and stars' overexposure and embarrassing slip-ups. At the same time, we're seeing companies like Red Lobster and Ford turn to ordinary people to promote their products. In the age of user-generated content and transparency, real people just make the brand seem more genuine and authentic, the thinking goes. But if people have a hard time believing celebrities use the products they endorse, do they necessarily buy the real-people sale? Adweek took to the streets to find out what everyday people think of the non-actor, non-celebrity pitchman.