What Do These Real People Think of Ads Starring Real People?

'Adweek' put three marketing campaigns to the test

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Brands have been rethinking their use of costly celebrity endorsements in light of the soft economy and stars' overexposure and embarrassing slip-ups. At the same time, we're seeing companies like Red Lobster and Ford turn to ordinary people to promote their products. In the age of user-generated content and transparency, real people just make the brand seem more genuine and authentic, the thinking goes.

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