What CP+B’s Top Creative Technologists Learned From This Year’s CES
Joe Corr, Corey Szopinski also talk Domino's and NBA2K
LAS VEGAS—Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the leading edge of tech and see how CP+B's brands might benefit from it.
The agency's two executive creative technology directors—Corr holds that title at the Boulder office, while Szopinski leads tech at CP+B Los Angeles—spoke with Adweek about the dominance of automotive and voice technologies at CES this year.
They also explained what makes their client Domino's such a force in tech, and how L.A.'s NBA2K client put tech to fascinating use through a partnership with Fitbit.
