Western Wireless Makes Texas Connection

SAN FRANCISCO Publicis in Mid America has won the estimated $15 million creative and media account of Western Wireless, sources said.

The Dallas agency contended in the finals against independent shop Hoffman/Lewis in San Francisco.

Interpublic Group’s Temerlin McClain in Irving, Texas, was eliminated from contention last week. A fourth shop, Carmichael Lynch in Minneapolis, had dropped out of the review earlier.

Earlier this week, the two finalists presented their ideas to the Bellevue, Wash., company’s senior leadership.

Western Wireless is the owner of the Cellular One brand. Publicis will work on a national branding campaign aimed at bringing consistency to the marketing of Cellular One for both Western Wireless markets and its licensees. Western Wireless serves more than 1 million customers in 19 Western states under the names Cellular One and Western Wireless.