Michelle Jeffers


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    Behind Dove’s ‘Real Beauty’

    Brand Marketing

    Two years ago, during a strategy meeting, a largely female agency-client team tried to convey to their male colleagues the feelings of frustration that women feel when confronted with most […]

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    Word On The Street

    Brand Marketing

    L ast August, an athletic shoemaker took a novel approach to commercial advertising, both online and on TV. Instead of the usual offerings of hot-shot sports prowess or polished beauty […]

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    No Product Demo for This Packaged Good

    Brand Marketing

    A national Clorox TV and print campaign that breaks today eschews packaged-goods tradition: It includes no product demo, nor does it target competitors of the new Formula 409 Wipes. Instead, […]

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    S.F. Showdown in Veritas Media Finals

    Brand Marketing

    SAN FRANCISCO Veritas Software has named three finalists in the review for its $20 million media account, confirmed Select Resources International.Making the cut are Interpublic Group’s Universal McCann, Grey Global […]

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    Goodby to Pass on E*Trade Defense

    Brand Marketing

    SAN FRANCISCO Goodby, Silverstein & Partners won’t defend the estimated $35-40 million ad account of online broker E*Trade, which has hired Select Resources International to manage its review, the client […]

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    Venables’ Hipster Mission: ‘Keep It Cool’ for Napster

    Brand Marketing

    Napster, the former file-swapping service, will get a major relaunch at the hands of Venables, Bell & Partners. The San Francisco shop, hired last week, will have the opportunity to […]

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    Old Navy Queries Hispanic Shops

    Brand Marketing

    SAN FRANCISCO Gap Inc.’s Old Navy on Friday issued requests for proposals to three Hispanic agencies for a national television project, the client confirmed.Vidal Partnership in New York; Lapiz in […]

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    Taco Bell Wraps Its Caesar Salad to Go

    Brand Marketing

    SAN FRANCISCO Taco Bell is launching a new chicken Caesar burrito with an advertising campaign set to break Sunday that positions the product as being too tasty to put down.The […]

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    Venables Chosen for Napster Relaunch

    Brand Marketing

    SAN FRANCISCO Independent Venables, Bell & Partners has been chosen by Roxio to handle creative chores for the relaunch of its newly acquired Napster online music service brand, the client […]

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    Gateway Taps Schwartz for New PR Initiative

    Brand Marketing

    SAN FRANCISCO Gateway has hired Schwartz Communica-tions to handle public relations as it refocuses its business-to-business division.Schwartz Communications, an independent based in Waltham, Mass., will handle the account out of […]