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SAN FRANCISCO Gap Inc.’s Old Navy on Friday issued requests for proposals to three Hispanic agencies for a national television project, the client confirmed.
Vidal Partnership in New York; Lapiz in Chicago, which is backed by Publicis Groupe; and Omnicom-backed Dieste, Harmel & Partners in Dallas, were contacted, a client representative said.
None of the agencies could be reached for comment. Spending was not disclosed.
The project consists of developing a holiday TV campaign targeting Hispanic consumers and could lead to a long-term assignment to work on the brand, sources said.
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