Western Union Close to Naming Dieste Harmel

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DALLAS Dieste Harmel & Partners is in final negotiations for Western Union’s estimated $10 million Hispanic ad account, according to sources.

Incumbent Zubi Advertising of Coral Gables, Fla., resigned the account in March, according to chief operating officer Joe Zubizarreta. “Indications were that the profitability was inadequate to cover manpower,” he said.

Zubi,

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