West Coast Debut for eFlicks

Boutique agency eFlicks Media has opened a satellite office in Los Angeles in an effort to accommodate new client Sundance Film Festival and to pursue new-business opportunities.

“Our goal is to promote sustainable companies and to influence public opinion,” said agency president Martha Shaw of her desire to position eFlicks as a bicoastal player specializing in “green marketing,” among other left-leaning accounts and causes. Given that political bent, opening an office on the West Coast makes sense, she noted, because it will give eFlicks access to companies that support causes such as renewable energy and organic farming.

Shaw founded eFlicks three years ago after working for nearly two decades in the creative departments of various agencies, including Arnold, TBWA\Chiat\Day and Team One. She will now split her time between eFlicks’ Boston headquarters and its Los Angeles outpost. Each location has about six staff ers, as well as a large pool of freelancers, she said.

The new office, located at Seagull Way in Malibu, has just completed a TV spot for the L.A. Women’s Shakespeare Co., a program designed to involve underprivileged teenag ers in theatrical productions.

Sundance recently hired eFlicks to promote its annual conference, known as Media That Matters. The shop will craft all marketing elements connected with the event. Billings are estimated at $500,000-$1 million.

The conference is an initiative put together by top Hollywood producers, investors and stars to create environmental and social change via TV and film. The event will take place from Jan. 16-26 during the Sundance festival in Park City, Utah.

“We wanted a marketing organization that reflected the values of the mission of our conference,” said Carol Atwood, chairwoman of Media That Matters and CEO of Spartacus in Boston. “When we began looking for organizations, there were very few that had experience in this area.”

Other clients of eFlicks include Stonyfield Farm, Zipcar and Sun & Earth.