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Wendy’s is attempting to insinuate itself into this year’s NCAA men’s basketball tournament with a social media push designed to create real-life parties.
The fast feeder has worked with The Kaplan Thaler Group for Facebook- and Twitter-based promos dangling gift cards for boneless wings to consumers who organize viewing parties using the social networks. The Facebook effort gives away $50 gift cards to 100 such consumers at random.
On Twitter, the cards are awarded to those who offer the funniest and quirkiest responses to various challenges.
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