Weight Watchers Enlists Vlogger

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NEW YORK Weight Watchers wants to go viral. As part of its latest campaign from Interpublic Group’s McCann Erickson here, the weight-loss company has hired Faint Starlite, a prolific video blogger.

Starlite, a 24-year-old woman from Milwaukee whose real name is Esther Brady, has been posting video blog entries since 2006 about a variety of topics, e.g.,

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