Web Video Most Popular With 35-54 Demo

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

NEW YORK While Web video is a young medium, most of its consumers aren’t teenagers, according to a new report.

ComScore Networks, an Internet measurement firm, said its study of the streaming video habits of 1.5 million Internet users found that those ages 35-54 are the most likely to watch online video, even compared to younger users.

Findings from the report released by ComScore show those 35-54 watch 45 percent of Internet video streams, making them 20 times more likely to watch Web video.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in