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WeatherTech CEO David MacNeil is, in his own words, a proud doggy dad. That’s because his pup—a 6-year-old golden retriever named Scout—is the star of the auto accessories company’s 2019 Super Bowl ad.
The 45-second spot, which is slated to run during the first half of the Super Bowl broadcast on Feb. 3, features Scout adorned in a WeatherTech employee badge, trotting through a WeatherTech facility alongside before heading to another floor to show off the company’s new pet bowl brand, PetComfort.
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