
If there’s one team in professional sports that doesn’t have to bother promoting itself, it’s the New York Yankees. The 114-year-old club is the best known in baseball. Fame can cut both ways, of course, as recent polls have crowned the Yankees as both America’s favorite team and its most hated, the latter presumably because of the team’s legendarily deep pockets. But whichever side of the divide you stand on, it’s a given that the boys in pinstripes need no help being recognized.