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NEW YORK BBDO’s first television spots for DirecTV feature customers who are so pleased with the satellite service that they think they’re dreaming.
One commercial shows a man so satisfied with the NFL Sunday Ticket package that he asks if he’s dreaming. When the DirecTV serviceman answers no, he asks why Carmen Electra is sitting next to him, albeit in the body of his male high school gym teacher. “Maybe you are dreaming,” admits the serviceman.
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