Mae Anderson


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    Mark Fitzloff On The Spot

    Brand Marketing

    When creative director Mark Fitzloff joined Wieden + Kennedy in 1999, he thought he’d be working on Microsoft. But the Portland, Ore., shop lost the account a month later. Instead [...]

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    Rich Silverstein On The Spot

    Brand Marketing

    They’re all the rage now, but Rich Silverstein opened a boutique in 1983 before it was trendy. With partners Jeff Goodby and Andy Berlin, the San Francisco agency went on [...]

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    Craig Gillespie On The Spot

    Brand Marketing

    A former art director who spent more than a decade at New York shops such as BBDO and Ammirati Puris & Lintas, MJZ’s Craig Gillespie says his agency days still [...]

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    Concrete Changes

    Brand Marketing

    Aglittering array of innovators and celebrities gathered at Saatchi & Saatchi’s New York headquarters last month, where scientists and inventors rubbed shoulders with Moby. A pair of fresh-faced college students [...]

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    Andrew Keller On The Spot

    Brand Marketing

    Advertising may be hard, but is it harder than raising two sets of twin boys? Andrew Keller, 35, who in November was named executive creative director of Crispin Porter + [...]

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    Clio Jurists in Place; Greenberg to Be Honored

    Brand Marketing

    NEW YORK Three U.S. advertising executives are among the members of the Clio Awards’ TV/Cinema and Print/Poster/-Innovative juries. Also, the organization has named Bob Greenberg the recipient of its annual [...]

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    ESPN Unveils ‘Sports Heaven’

    Brand Marketing

    NEW YORK ESPN Mobile’s Super Bowl spot showcases a fantasy landscape where a panoply of athletes populate a city.Havas-owned Arnold in Boston created the 60-second commercial, which will air during [...]

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    Award Shows Name Jury Heads

    Brand Marketing

    NEW YORK Gearing up for the creative award show season beginning later this year, the International Advertising Festival and the Outdoor Advertising Association of America have named jury leaders.Fernando Vega [...]

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    Diet Pepsi Can Gets Star Treatment

    Brand Marketing

    NEW YORK P. Diddy, Jackie Chan, Jay Mohr and the Diet Pepsi can are the stars of PepsiCo’s three commercials that will play on Super Bowl XL on Feb. 5, [...]

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    Recycling The Past

    Brand Marketing

    Has watching TV seemed a little nostalgic lately? At a time when the power of a TV spot buy is being unravelled, some advertisers and their ad agencies are dipping [...]