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Waring & LaRosa here has linked with Kresser/Craig of Santa Monica, Calif., to pitch the $25-30-milliou Audi of America account, making W&L the second East Coast shop in two weeks to be looking West for an alliance aimed at pursuing auto business.
If the deal sticks, it would be one of the few instances where two independent shops pitched a major account together. The agreement to merge is conditional on winning the account, sources said.
The pitch, said one source, calls for W&L to handle national advertising, and K/C to handle Audi dealers.
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