Kathy Tyrer
Mitsubishi Dealer Account in Play
Brand Marketing
With Sales Falling, Client Looks to Consolidate $65-80 Mil. Business LOS ANGELES–Mitsubishi Motor Sales of America is consolidating the advertising duties for its dealer groups throughout the U.S. and has [...]
U.S. Mitsubishi Dealer Groups Consolidate Ads
Brand Marketing
LOS ANGELES-Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency, the client confirmed last week. Billings on [...]
Dealer Review Set
Brand Marketing
Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency. Billings on the account are between $65-80 million, [...]
Dentsu USA Aligns L.A. Shops
Brand Marketing
Dentsu USA, the holding company for Japanese agency Dentsu’s U.S. operations, has aligned two of its Los Angeles-based shops. Hajjar and Partners, formerly a division of DCA Advertising, has become [...]
New Team One Spot Helps Lexus Let Down Its Hair
Brand Marketing
LOS ANGELES-Luxury automaker Lexus veers from its mature, sophisticated positioning toward a younger, hipper audience in a new image spot for the brand from Team One Advertising. The TV ad, [...]
Martin Creative Unveils Beauty Ads: Print Work Focuses on ThermoLase’s Salons and Technology
Brand Marketing
LOS ANGELES-Martin Creative L.A., a satellite office of The Martin Agency in Richmond, Va., has completed a print campaign for cosmetics and skin-care company ThermoLase. Three executions for the client’s [...]
Lexus Makes an Emotional Appeal: New Team One Campaign Hopes to Dispel Cold, Distant Image
Brand Marketing
Lexus and its agency, Team One Advertising, on Sept. 15 will break a new campaign for the 1998 LS 400, the luxury automaker’s top-of-the-line model. The campaign introduces new, performance-oriented [...]
Team One to Unveil Lexus Ads
Brand Marketing
Lexus and its agency, Team One Advertising, will break on Sept. 15 a new campaign for the 1998 LS 400, the luxury automaker’s top-of-the-line model. The effort introduces performance-oriented product [...]
Fox Concocts Fruit Label Ad Co.
Brand Marketing
LOS ANGELES-Brian Fox, the founder of motion picture creative boutique B.D. Fox & Friends, has formed The Fruit Label Co. to market full-color ads on fruit labels. The new venture [...]
Whitcher Sets Out on His Own
Brand Marketing
LOS ANGELES-Clive Whitcher, who 15 years ago introduced the account planning discipline to Chiat/Day on the West Coast, is leaving TBWA Chiat/Day to open his own consultancy here. Whitcher, who [...]