Want to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should Get Spiritual
The findings were revealed at the Cannes Lions festival
80% of those surveyed said they have a sense of spirituality and believe in some sort of cosmic power.
Animation: Raquel Beauchamp; Sources: Getty Images
Religion is on the decline among young people—at least that’s what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity.
