Cannes Lions

Want to Win Over Millennials and Gen Z? Vice's New Study Says Brands Should Get Spiritual

The findings were revealed at the Cannes Lions festival

80% of those surveyed said they have a sense of spirituality and believe in some sort of cosmic power.Animation: Raquel Beauchamp; Sources: Getty Images
By Katie Richards

June 19, 2018

Religion is on the decline among young people—at least that’s what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity.

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended articles
Related Articles

Brand Marketing

This Great Student Work for CNN and Google Earned 2017 Future Lions From AKQA

By Katie Richards

Brand Marketing

What 2 Young Creatives Learned During Their First Trip to Cannes

By Katie Richards

Brand Marketing

2 Eager Creatives Will Take Your Agency’s Cannes Lions Award on An All-Expenses-Paid Trip to NYC

By Katie Richards

Brand Marketing

Expect More Celebs Than Ever as Cannes Lions Expands Its Entertainment Focus

By Katie Richards

Microlearning
View All


Mastering the Art and Science of Subscriber Care


How to Use Video at Every Stage of the Customer Journey


The Keys to Building Your Customer Identity Framework


Why Marketers Need Collaborative Work Management

You Might Like


How to Make Linear TV Advertising More Accountable

By Kaustubh Singh, Senior Product Manager, TV Marketplace, Xandr


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix