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With each season change, retailers, brands and consumers have to adapt a new set of events, traditions and habits to the reality of the coronavirus pandemic.
After a series of summer events that included a virtual kids camp and drive-in movies at 160 stores around the country, Walmart just released its fall lineup, including Halloween-themed virtual programming, contactless trick-or-treating and farmer’s market-style tailgating events.
Through its summertime events, Walmart chief marketing officer William White said the brand was able to “bring communities joy in a year that’s been otherwise tough.”
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