Walmart Taps Target Executive as Chief Marketing Officer

He's the retailer's fourth head of marketing since 2015

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

After an eight-month search, Walmart has named former Target senior vice president William White its chief marketing officer.

That’s according to an email to Walmart’s U.S. employees from Janey Whiteside, the big-box retailer’s executive vice president and chief customer officer, who noted that the incoming CMO spent seven years at Target focusing on strategies to drive sales, build brand equity and inspire customer loyalty.

“William is a customer-centric, innovative marketer and is a passionate leader who loves to build and nurture teams,” she wrote.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in