Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained.
The retailer is launching a free online summer camp, created in partnership with family experience company Camp, and transforming 160 of its parking lots across the nation into drive-in movie theaters.
Walmart evp and chief customer officer Janey Whiteside said both ideas sprang from issues most parents are facing in their own homes.
“Summer hasn’t really felt like summer yet,” she said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in