Life in Quarantine

Walmart Wants to Salvage Summer With Drive-In Movie Theaters and Virtual Summer Camp

The retailer is finding ways to help lockdown-weary families

neil patrick harris as a pirate
Neil Patrick Harris will kick off Walmart's summer camp each morning with a little musical theater.Walmart
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By Kaila Mathis

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In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained.

The retailer is launching a free online summer camp, created in partnership with family experience company Camp, and transforming 160 of its parking lots across the nation into drive-in movie theaters.

Walmart evp and chief customer officer Janey Whiteside said both ideas sprang from issues most parents are facing in their own homes.

“Summer hasn’t really felt like summer yet,” she said in a statement.

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Kaila Mathis

Kaila is a freelance writer for Adweek covering agency news. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is now working as a growth operations leader & consultant for startups.

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