Walmart Canada Is Creating a New Scripted Branded Content Series That Aims for Authenticity

Upstairs Amy will be available on YouTube this fall

Characters in Upstairs Amy document a search in a series of YouTube videos. Brendan Adam-Zwelling

In an effort to capitalize on the momentum behind branded content series, Walmart Canada is launching a scripted series later this fall.

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@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.