Walmart Canada Is Creating a New Scripted Branded Content Series That Aims for Authenticity

Upstairs Amy will be available on YouTube this fall

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

In an effort to capitalize on the momentum behind branded content series, Walmart Canada is launching a scripted series later this fall.

Upstairs Amy, a dramedy that will be available on YouTube, follows the lives of three modern women and is about millennial parents and the differences between what their lives are now and what they thought they’d become. The titular Amy has moved apartments with her family and enlists her friend’s help to find out more about her fabulous new neighbor.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in