Walmart and Andy Cohen Team Up for Drama-Free Quitters Day Campaign

The partnership with the New Year's Eve fixture also extends into Cohen's Bravo programming 

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Andy Cohen’s name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don’t drop the ball when it comes to your New Year’s resolutions. 

In “Save Your Resolutions,” a new campaign from Walmart created by agency Deutsch LA, Cohen—who co-hosts CNN’s annual New Year’s Eve broadcast with Anderson Cooper when he isn’t overseeing his own media empire—encourages the audience to resist the temptations of Quitters Day.

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