Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Andy Cohen’s name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don’t drop the ball when it comes to your New Year’s resolutions.
In “Save Your Resolutions,” a new campaign from Walmart created by agency Deutsch LA, Cohen—who co-hosts CNN’s annual New Year’s Eve broadcast with Anderson Cooper when he isn’t overseeing his own media empire—encourages the audience to resist the temptations of Quitters Day.