Wal-Mart looks to clean up

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Wal-Mart Stores is unleashing its premium private label brand strategy with a vengeance as the nation’s No. 1 retailer will roll out a line of glycerine bar soaps and liquid soaps under the Sam’s American Choice label by year’s end. It will compete against Neutrogena’s specialty soaps, sources said.
Should the glycerine soap test prove successful, plans also call for the company to launch a line of bar soaps in the leading deodorant, all-purpose beauty and natural segments next year.

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