Judith Springer Riddl

Gillette Series Line To Have a New Addition: ‘Wild Rain’ Will Be Backed by $27 Million, More Money to Go to Sensor as Well

NEW YORK – Gillette will shell out $27 million in media support t…The new fragrance, Wild Rain, will join the Gillette Series’ Cool Wave line and will be available in […]

Wal-Mart looks to clean up

Wal-Mart Stores is unleashing its premium private label brand strategy with a vengeance as the nation’s No. 1 retailer will roll out a line of glycerine bar soaps and liquid […]

St. Joseph Aspirin Poised to Reenter Market — Off the Shelves for Years, the Familiar Chewable Tabs Will Now Be Targeted at Older Adults With Heart Problems

NEW YORK – The original St. Joseph chew… Only this time Schering Plough Healthcare Products is breaking with tradition. It is now positioning the orange-flavored pain relievers exclusively for adult […]