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NEW YORK – The original St. Joseph chew… Only this time Schering Plough Healthcare Products is breaking with tradition. It is now positioning the orange-flavored pain relievers exclusively for adult sufferers of heart conditions, instead of its target throughout its history, young children.
The Liberty-Corner, N.J. pharmaceutical company will launch a $6 million marketing campaign that will kick off in July with 35-cent instant redeemable coupons at retail. Local and national radio spots will air from September through January.