Gillette Series Line To Have a New Addition: 'Wild Rain' Will Be Backed by $27 Million, More Money to Go to Sensor as Well

NEW YORK – Gillette will shell out $27 million in media support t…The new fragrance, Wild Rain, will join the Gillette Series’ Cool Wave line and will be available in the same 12 stock keeping units (SKUs), including clear gel and stick anti-perspirants and deodorants, shaving preparations and aftershaves.An TV and print advertising campaign created by BBDO/N.Y. will break in January 1994. During the remainder of this year, 15.4 million samples and 350 million coupons will be issued nationally.