VW Elegantly Celebrates the Joy Saudi Women Feel While Driving

Minimalist approach illustrates the freedom of the road

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Last June, the Kingdom of Saudi Arabia lifted the prohibition against female drivers—which had been in place since the 1950s. While it’s not known how many Saudi women have received their driver’s licenses, brands like Audi, Shell, and even Burger King celebrated the (long overdue) change this summer. For the most part, each brand has taken a more respectful and delicately celebratory tone.

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