Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks

Forsman & Bodenfors takes Best Sponsored Content honors

The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim in a unique and effective way: by letting an adorable and fearless 4-year-old girl take it for a test drive.