Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy

NASA vet Cady Coleman helped write the campaign

Volvo’s two-year experiment in fractured, “nonlinear” narratives has already taken us from a New England lighthouse to the Arizona desert. Now, its final larger-than-life chapter leaves the Earth’s atmosphere behind while encouraging viewers and car buyers to embrace the future … whatever it might bring.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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