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With Germany set to face England in the UEFA Women’s European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences’ hearts, makes its final appearance.
Following on from the Men’s European tournament last summer, which featured a miniature remote controlled VW car driving onto the center of the pitch to deliver the match ball, the brand has continued the activation—but this time tapping into the word of mouth it generated during this latest competition.
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