Vivid Seats Bets on a Loyalty Program With an Innovative Media Plan Based on the Number 11

The ticket marketplace's brand campaign retools the SportsCenter Top Ten

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Looking to highlight what separates itself from competitors, Vivid Seats is going all in on its rewards program.

The ticket marketplace is debuting the first brand campaign for its Vivid Seats Rewards Program, which offers fans a free reward credit for every 10 tickets purchased. To promote the loyalty plan, Vivid Seats, with the help of agencies 72andSunny LA and Assembly, engineered an innovative media plan that gives one of SportsCenter’s most iconic features a new look.




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