It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Looking to highlight what separates itself from competitors, Vivid Seats is going all in on its rewards program.
The ticket marketplace is debuting the first brand campaign for its Vivid Seats Rewards Program, which offers fans a free reward credit for every 10 tickets purchased. To promote the loyalty plan, Vivid Seats, with the help of agencies 72andSunny LA and Assembly, engineered an innovative media plan that gives one of SportsCenter’s most iconic features a new look.
“We’re

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in