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NEW YORK Visa has confirmed launching a review designed to consolidate its global media planning and buying chores at a single shop or holding company.
Visa said four holding companies have been invited to pitch. They are: Omnicom Group, WPP Group, Publicis Groupe and Aegis Group.
Omnicom’s OMD handles Visa in the U.S., Asia-Pacific, China and India, while WPP’s Mediaedge:cia handles the client’s European media and sponsorship chores. Publicis’ Starcom works for Visa in Canada and most Latin-American markets.
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