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Seeking to update its image and convey to people it’s more than just a plastic credit card, Visa is launching a global multi-year marketing push that includes several spots and a redesigned logo.
A campaign titled “Meet Visa,” created by creative agency of record Wieden+Kennedy, frames the company as a network that allows people worldwide to “move money from here to there.”
The first television commercial is set to debut during the Tokyo Olympics opening ceremony and run throughout the Games.
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