Virgin Review Process for $25 Mil. Effort in Tatters

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Pitches to Start Anew, Sources Say; Time, Control Issues at Fore
LOS ANGELES–Many West Coast agencies that had eagerly anticipated Virgin Entertainment’s review are now singing a different tune.
Virgin, based in Los Angeles, began looking in May for a shop to handle an estimated $25 million branding campaign for its Megastore retail chain and affiliated businesses and Web sites.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in