David Lipin


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    Mendelsohn/Zien, BMW Head for the Mountains

    Brand Marketing

    Mendelsohn/Zien’s latest TV commercial for BMW could take a road trip beyond its home turf in the automaker’s Western region. The 30-second spot, titled “Dictionary,” began airing last week in […]

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    Odyssey Finds a Golfing Enemy: the Greenkeeper

    Brand Marketing

    Backed by what it calls “extensive research,” Matthews/Mark is launching ads for Odyssey that comi cally blame the greenkeeper for all golf putting follies. The San Diego agency launches four […]

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    Another Senior Manager Arrives to Boost C-E/West

    Brand Marketing

    After a sluggish year in which it won no new business, Campbell-Ewald/West is hoping some added executive firepower can make a difference. The Warren, Mich.-based agency is sending Jeff Scott, […]

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    Healthy Living Account in Play

    Brand Marketing

    LOS ANGELES-The California Department of Health Services is looking for an advertising agency to craft a campaign offering the same sage advice mothers have been giving their children for generations. […]

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    Layoffs at Ground Zero

    Brand Marketing

    LOS ANGELES-Ground Zero is the latest shop to trim its workforce as a result of the slowing economy. Jim Smith, president of the Marina del Rey, Calif., agency, confirmed that […]

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    Ogilvy Wins Mag-Lite Account

    Brand Marketing

    LOS ANGELES-Ogilvy & Mather, which is still basking in the glow of a major account win earlier this year, has something else to boast about. The agency has been tapped […]

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    California Reviews Health Account

    Brand Marketing

    The state health department is looking for an advertising agency to offer the same sage advice mothers have been giving their kids for generations.The California Department of Health Services has […]

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    Bates, PacSun Get Close to Teens

    Brand Marketing

    With ads that feature real surfing and skateboarding teens talking about their hip boardware, Bates USA West has become the latest proprietor of reality television. The Irvine, Calif., agency has […]

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    Wieden Hires Camp

    Brand Marketing

    As Diet Coke gears up for a new campaign, its agency, Wieden + Kennedy, is hiring a new creative director for the brand. Roger Camp joins the Portland, Ore., shop […]

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    Safeco Abruptly Drops WongDoody

    Brand Marketing

    WongDoody has lost the Safeco account less than a year after beating Seattle rival Cole & Weber in a shootout. WongDoody, which landed the estimated $7 million creative and media […]