Virgin Mobile Breaks First Work From BBH

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Underscoring its “all you can eat” pricing, Virgin Mobile is breaking a new campaign showing people whose mouths appear connected to their phones.

The effort, the first work for the telecom from BBH, New York, employ digital effects to make the point. In one ad, a woman is chattering away in a store and then, when she’s ready to try on some clothes, she hands her phone to her boyfriend. As the woman’s mouthless body walks away, her mouth continues to talk.

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