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BOSTON Virgin Life Care, a newly formed fitness and wellness offshoot of Virgin, has tapped MDC Partners-backed Cliff Freeman and Partners to help launch the brand in the first quarter of 2006, sources said.
The Wellesley, Mass.-based client has not finalized a budget, but has said interactive efforts would be front and center in the upcoming campaign. (In 2004, Virgin spent about $30 million on ads for all of its brands in the U.S., per TNS Media Intelligence.)
Virgin
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