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NEW YORK Virgin Atlantic Airways has placed its creative and media account, held by Crispin Porter + Bogusky, into review.
While the Miami-based MDC Partners agency was invited to defend, it will not participate in the review, the client confirmed.
“Commercial objectives require a new approach to strongly position our brand and service offerings in a competitive marketplace,” said Chris Rossi, Virgin Atlantic svp, North America, in a statement. “We look forward to aggressively building on our current growth and momentum as we move into this year.”
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