Video: Why Tourism Houses From Across the Globe Made a Splash at SXSW

From Scandinavia to Australia to Japan

Video: Josh Rios; Editor: Breana Mallamaci

SXSW felt like a trip around the globe—and not just because of the amazing cuisine. Tourism houses had a massive presence at this year’s festival, and even seasoned Adweekers were stumped as to why. So we decided: Why not ask them ourselves?

@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.