VIDEO: Why Autonomous Cars Will Speed New Marketing Forms Faster Than You Think

Autos are poised to become the ultimate branding vehicle

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As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately—riders, and brands should probably take note.

“In years past, it might have felt like a distant future technology, but this year [at CES] it felt like it’s coming—and sooner than you think,” said Wirth.

While

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