SXSWVideo: What Brand Marketers Can Learn From Mondo’s SXSW House PartyThe graphic design firm is a platform for artistsBy Adweek Staff |March 16, 2018Video: Josh Rios/John Tejada; Editor: Breana MallamaciShareBy Adweek Staff |March 16, 2018ShareAfter a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and apparel. The company has a permanent gallery in Austin, Texas and during SXSW has invited festivalgoers to immerse themselves in other-worldly adventures, in brilliant 2D.Here, Mondo co-founder Rob Jones, creative director Eric Garza, gallery and events director David Rancatore, and record label manager Mo Shafeek share the story of Mondo and what brand marketers can learn from their business principles. Adweek Adweek