VIDEO: CP+B’s Winston Binch on creativity and digital media

By Brian Morrissey

The hot topic of Advertising Week is the nature of digital creativity and how agencies can reinvent for digital media. In this video, Winston Binch, a partner at Crispin Porter + Bogusky and veteran of digital shops, talks to Adweek's Brian Morrissey about the nature of technology in the creative process, why CP+B is hiring developers and how agencies need to change their thinking when going from campaigns to platforms.